How Bad Bunny Took Over The World: From Urbano Upstart To GRAMMY Nominee In Making History
Since 2017, Bad Bunny has been Spotify’s most-streamed artist, and his album “Un Verano Sin Ti” is the first Spanish album to be nominated for Album of the Year at the Grammys. Benito’s unique vocal style and refined taste have not changed.
Bad Bunny, a Puerto Rican rapper, singer, and actor, was a novice hoping for a break in 2017’s incredibly competitive urbano hitmaking scene. Within a few short years, he would rise to prominence as one of the most famous musicians in the world.
Bad Bunny is nominated in four categories at the 2023 iHeart Radio Music Awards:
— Latin Pop/Reggateon artist of the year
— Favorite Tour Style
— Best Music Video: Titi Me Pregunto.
— Latin Pop/ Reggateon Song Of The Year: “Me Porto Bonito” ft Chencho Corleone & “Moscow Mule”. pic.twitter.com/EiGmfIcCt8
— Access Bad Bunny (@AccessBadBunny) January 12, 2023
A few essential partnerships were the first step. His ambient Latin trap single “Ahora Me Llama,” featuring future Colombian singer Karol G., was released in May 2017. A few weeks later, he and American pop star Becky G. released the infectious reggaetón hit “Mayores.”
Bad Bunny’s innovative characteristics, characterizing his career, were visible even as his popularity was on the ascent. On the way to international acclaim, he maintained the same work ethic, eclectic musical tastes, and distinctive vocal persona (consistently sincere, charismatic, and occasionally gloomy) that made him famous in the first place. For the third year, Benito Antonio Martnez Ocasio has been Spotify’s most-streamed artist. He has also won two Grammys and nine Latin Grammys.
His most recent work, Un Verano Sin Ti, is the first Spanish album nominated for Album Of The Year at the 2023 GRAMMY Awards. Even more impressive, in October of 2022, his World’s Hottest Tour across the United States and Latin America broke all previous records for ticket sales by a Latino artist. El Muerto, Bad Bunny’s solo Marvel film, will be released in January 2024, further cementing his status as a cultural superhero.
Spotify’s Head of US Latin Artist Partnerships, Eddie Santiago, says, “Bad Bunny has something for everyone.” “His music and brand messaging are founded on welcoming everyone. Benito speaks to audiences that the dominant media, particularly in the Latin American region, has mostly overlooked.”
Benito initially showed this openness (or disdain for convention) with his Grammy-winning Best Latin Pop or Urban Album of 2020 release, YHLQMDLG (Yo Hago Lo Que Me Da La Gana; “I Do Whatever I Pleas”). This approach permeates his later works, while fascinating stylistic choices (such as performing in a dress and high heels) cement his place in popular culture.
“I’m t”I’mg advantage of this moment when I can do whatever I want and wear what I want, so I get to live life more authentically,” Bad “Bunny told Harper Harper’sr in a rare interview. “People” on the outside can think that I have a strategy or wear this to call for attention, but in reality, I know who I am.”
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Arge”tine rap musician Tiago PZK says, “When “n artist comes in front of the microphone and expresses himself with total conviction, people believe in him — and you can go far if you have that skill.” As a 21-year-old”, Tiago has already established himself as a significant player in the urban scene, thanks to an emotionally powerful recording session with the groundbreaking producer Bizarrap and his work with other prominent Puerto Rican artists like Ozuna and Myke Towers.
“What’s rema”What’sabout Benito is that even though his level of success is off the charts, he can still generate songs that ordinary people can identify with,” Tiago cont” nuts. “Bad Bunny h”s revolutionized Latin music because you still identify closely with everything he says no matter how big he is.”
There is also” Therese of his incredible development as an artist. As evidenced by his 64th GRAMMY Award for Best Msica Urbana Album, Benito’s epic Benito’sum El muerto Tour Del Mundo demonstrated his willingness to use elements from various musical styles. In addition to the adventurous sounds of alternative rock, synth-pop, R&B, and a reggaetón duet with Rosala, Un Verano Sin Ti explored even more uncharted sonic ground.
Un Verano Sin Ti achieved the nearly impossible feat of sounding both intimate and recklessly experimental, from the childlike cover art featuring a broken heart and dolphins on a tropical beach to his unusual choice of collaborators (including Colombian electro-cumbia hipsters Bomba Estéreo, fellow post-reggaetón tastemaker Rauw Alejandro, and indie-pop darlings the Maras, among others).
Comprised of 23 tracks, this album offers the standard reggaetón dance marathons as well as unexpected forays into bossa nova chillout (“Yo No Soy Celoso”) and rom” noticed reggae “Me Fui De Vacaciones.”) Ho” ever, songs like “Tit Me Preguntó,” a dynamic” masterpiece that” fuses bachata guitar lines with dembow riddims and finishes with a psychedelic flash, have been enormously successful.
Santiago, Content Curator at Spotify, says, “His voice and aesthetics “Sonate worldwide.” “Streaming has made it possible for “n” artist like Bad Bunny to reach his or her millions of fans quickly.”
Bad Bunny will perform “Tití Me Preguntó” at #VMAs. pic.twitter.com/m17ZYevskt
— Access Bad Bunny (@AccessBadBunny) August 28, 2022
It’s no accident that Puerto Rico i” home to the pan-Latino movement’s master mixologist. From Tito Rodrguez’s bolero velvet in the ’60s to El Gran Combo and Héctor Lavoe’s salsa revolution in the ’70s, Olga Taón’s poppied merengue grooves in the ’90s, and the reggaetón explosion ignited by the likes of Daddy Yankee, Tego Calderón, and Don Omar in the ’00s, La Isla del Encanto has A new Boricua wave is sweeping the globe, with Benito in its forefront with artists like Ozuna, Anuel AA, and Rauw Alejandro.
“I had the pleasure of visiting Puerto Rico,” adds Tiago PZK. “It’s a small island where everyone knows each other. You go to a place called la placita at night, and an insane party rages on – there’s loud music everywhere. You can see Bad Bunny and Daddy Yankee sitting next door at one bar.
Puerto Rico has generated a musical school of its own, and you can go from 0 to 100 in a minute because everybody is working on something and is open to collaborating. Music is the option for kids who want to escape the barrio. The hunger to run can transport you to unimaginable heights.”
While we can only speculate about the form his return to performing and recording may take, Bad Bunny plans to take a break from music in 2023. Yet his impact on the global perception of Latin American accents will last for decades.
Even if you don’t know the language, “Spanish is a dominant globe language,” and “Latin beats tell a tale in itself,” as Santiago puts it. By the end of the day, the mainstream media had to acknowledge that “the Latin music experience cuts through the cacophony.”
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